Guerilla Marketing Flyers
This guerrilla marketing flyer promotes my graphic design company, Wasted Inc. It uses anti-design principles and mimics the look of flyers commonly found on public bulletin boards. Each piece echoes familiar flyer subject matter, but with an intentional twist on the original themes. By staying subtle, the campaign is designed to attract clients who connect with the ironic and parody-driven tone present throughout my work.
Tax Fraud:
Playing on the contrast between a normal header and absurd subtext, this flyer is designed to catch attention while still blending in with the flood of tax-help advertisements.
AI Dog:
This flyer uses an AI-generated dog image that appears normal at first glance but reveals subtle abnormalities on closer inspection. With its heavy texture, black-and-white palette, and simple typographic layout, it adheres to the conventions of traditional missing animal flyers. It also grounds the piece in an Orlando context by listing the number for a local detox center.
Dihydrogen Monoxide:
This flyer uses the scientific term for water to frame it as something harmful or alarming. Dense text is presented in a rallying format, echoing calls for change, while relying on technically accurate but misleading wording about water.
Jackulate Clatterfart:
Using old slang, the band name actually means “to spread gossip.” I leaned into the irony of a wholesome polka group unintentionally landing on something that sounds obscene. Punk-inspired motifs were added to heighten the contrast and amplify the perceived irreverence of the name.
