balls
Balls is a podcast created to appeal to the niche audience of people who like both rock music and golf. Rather than talking about their favorite amps and guitars, rock stars would subvert expectations by raving about their craziest golf stories. I was in charge of creating the brand guidelines along with the pitch deck that was sent to companies inquiring if they were interested in sponsoring the show.
Logo
After consulting with the client, I created this design using inspiration from the iconic Rolling Stones logo, reimagining it biting down on a golf ball. Combined with the angular typography and bold black, red, and white color palette, the logo captures the energy of rock and roll while still representing golf in an approachable way.
PITCH DECK
This deck was distributed to companies that were potentially interested in sponsoring the show. It became an opportunity to further develop and establish the brand’s visual language, exploring how the identity could extend beyond the logo into a full system. Through typography, color, layout, and graphic elements, the deck helped define the overall tone of the brand while presenting the podcast as both professional and visually distinct.
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